Audience Poll feedback

My A2 Music Video Proposal

I will be making a Music Video on Natasha Bedingfield’s song Strip Me. My Music Video will be aimed at young women aged 16-30 predominantly, as they may be able to relate to the artist through experiences of their own. The secondary audience will be males aged 16-25 as less males are likely to listen to this artist.

My concept for the Music Video is mainly to do with performance and green screen scenes which will be shot on Studio Locations. These will then be cut according to the lyrics so that they flow in according to Goodwin’s view that lyrics and visuals are made to relate to one another.

The riff notes are sung one note per person and as the number of people increases so will the divisions in the screen. The screens will be limited to the person’s head in a close up. These will then switch to lyrics on-screen. The square with the artist’s face will be zoomed into until the artist a pull the screen towards them. When the words ‘strip me’ are said the artist could start undressing to reveal a variety of different costumes underneath with footage sped up. The second verse will show the artist speaking into a micro/megaphone which they chuck to the side and do a performance without.

I will use young people aged 17-18 years of age to communicate and create a relationship with the main target audience.

In order to prove this plan foolproof I would need to take a number of steps/precautions to try and avoid this. Firstly I will draw up a time-plan stating how long I intend to take on filming my Music Video and then how long I intend on taking to edit it. Next my chosen actors will need to sign a contract agreeing to meet at the times or locations specified on the time sheet if they do not comply they will be dropped from the project. Any costume/design ideas will be mind mapped originally by me and then feedback will be taken from those involved in the production of the music video to see if they agree or even if they have any ideas of their own. This will be important as it could potentially lead to good ideas and shows a sense of responsibility to the audience in that you are trying to produce a Music Video of as high quality as possible.

I would like to air my music video on the MTV music channels primarily and secondarily on KISS and Smash Hits as they are widely viewed around the world and have their own personal companies through which it could even distribute the song. For example MTV owns Rhaphsody and Lyricsmode.com; this is important as Rhaphsody is available on mobiles using Android, IOS and Blackberry OS therefore this could boost song sales. Lastly I would like to do a premier of the music video on YouTube which as a global platform and 3^rd most visited site will definitely spread awareness.

Location Recce

In my Location Recce I took pictures of places/locations where I thought I could shoot my Music Video.

 The first place I thought of was School. If I need to shoot using a green screen and professional lighting this would be the best place to do it.

The next few places I thought of  were Shopping Centres  because shopping centres can be very scenic places to shoot with lots of good colours and eycatching/interesting things going on.Up above I took pictures of Westfield in Central London, The Chimes in Uxbridge, St George's and St.Anns Shopping Centres in Harrow and lastly Lakeside Shopping Centre in Thurock. However the last one would probably be a difficult to use because it's so far away.

The next place I thought of was one of the many places in Central London. Its very busy and exciting and there are many interesting places to shoot a video .

Train Stations can be situated in very scenic places and moving shots from a Train after a bit of editing can also look very impressive.

Dev's Booty Bounce: This music video is very much bland in its narrative: nothing seems to happen apart from the artist's change of clothes and her occasional dance-step. This makes the visual narrative quite monotonous and boring to look at also the speed at which the costume changes can start to hurt the audience's eyes after a while.


The main narrative is probably found within the lyrics and unlike Goodwin's theory there is no correlation between the visuals and the lyrics, however the change in costume does match the rhythm and beat of the song-if it speeds up so does the change in costume if it slows down so does the change.There are a few intertextual references made most of which are to other songs e.g Far East Movement's G6.


The constant change of clothing may be seen an example of the artists wide range of 'talent' or even their different personalities. Although the fades aren't cuts they are vaguely similar to the way a flashback may occur.

Analysing Music Advertisments...

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Analysis of a Music Video

The Music video Last Friday Night (T.G.I.F) by Katy Perry utilises, Flashbacks, Dream sequences and Different POVs in order to fully convey the complications of teenage relationships. The Music video has a clip before and after the actual music video in order to provide insight/context to the video's narrative/story. The narrative itself is told in a retrospective manner, similar to an Episodic narrative, as the main character 'Kathy' re-lives the events of the previous night.


Katy’s character is the stereotypical geek who goes through an amazing makeover allowing her to gain the attention of her ‘Jock super-crush’, thus following elements of an American teen-romance, this establishes the Disequilibrium. The 'Geeky' boy is in love with Katy and at the end of the narrative, as is the typical cliché; he turns out to be the better option for her hence the restoration of a new equilibrium, in the ending clip, much similar to the first.

The Dream sequences are told from his POV with the costumes emphasising their positions for comedic effect, whereas the rest of the video is told from Katy’s perspective.  The memorable and well-known American teen party-next-door atmosphere is satisfied in the form of Rebecca Black who takes on the role of the ‘popular girl’ who using Propp’s Character theory serves as the Donor, Helper and the Dispatcher. However in reference to Goffman's character theory she would be named more appropriately as a 'Deuteragonist' (secondary character).


The constant Media references within the video work as forms of Intertextuality; Black’s song 'Friday' has been named one of the worst songs and the term T.G.I.F is a world-renowned phrase/abbreviation for 'Thank God Its Friday'. The Music Video will serve as a means to raise awareness of both artists, as well as boost the sales of their music individually.

Analysis of CD Covers...

The Beatles' A Hard Day's Night (1964):  The Beatles are one of the most iconic bands of the Music industry and although this was not one of their most iconic album covers, I think it was still one of the most interesting. A Hard Day’s Night is the third Beatle album and the first of which was published in the year of 1964.

Each band member was their own personality despite the way they were always grouped together. This Album cover strives to emphasise this fact by showing each member in a series of different moods. John Lennon is seriously mocking throughout his photographs, which is how many of his colleagues remembered him. Paul McCartney is shown to be the joker of the band whilst Ringo comes across as more pensive. George Harrison however is the most interesting as he is blacked out in the third picture and shown smoking in the fifth. This may be due to the fact that George was the youngest member of the band and wanted to be portray the band as most young people are: as rebellious. The blacked out image may be in reference to his mysterious/hidden side as not many people knew how spiritual he was at the time and this conflicted with his rock star image.

The different images were imperative to the way The Beatles were viewed, it showed that The Beatles were able to have fun and let loose rather than becoming uptight and/or overconfident, and this stressed on their humble origins as average boys from Liverpool. The images are in black and white which is the way most people saw The Beatles: they either loved them or hated them, not to mention that the two colours give a classic appeal to the band suggesting they were there to stay and make an impact.

The cover is also an example of how far the industry has come and how music business has evolved in the last 40 years or so. The album cover advertises not only the band but their Label as well. No special editing has been used on this cover as such software was not available at the time.

Paramore's Brand New Eyes (2010): Paramore’s Brand new eyes album cover is very much different to that of their previous album Riot. To begin with the imagery is a lot simpler to look at in comparison as the Riot cover was much busier and more monotone to look at. The colour coordination of this cover is brighter and cleaner in comparison suggesting that the ‘new eyes’ of the band is a metaphor for the bands’ new, fresh start. These connotations are very important to the history of the band as during 2010 there were many rumours surrounding the possible break-up of the band; not to mention that by this time they knew that the Farro brothers would be leaving and that this was their last album together as a band.

The butterfly may be significant of their relationship with one another, which –as symbolised by the torn right wing, may be quite fragile, but equally beautiful. The separation of parts once again is iconic of the hardships each member faced together as a band resulting in the isolation they all felt. The colours of the butterfly hold their own significance, as black is representatitive of their musical genre and the ‘dark’ period they faced as a band. The plain and simple background has been utilised deliberately in order to draw attention to the butterfly thus, making the cover all the more effective.

Madonna's Confessions on the Dance floor (2005):

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