My A2 Music Video Proposal

I will be making a Music Video on Natasha Bedingfield’s song Strip Me. My Music Video will be aimed at young women aged 16-30 predominantly, as they may be able to relate to the artist through experiences of their own. The secondary audience will be males aged 16-25 as less males are likely to listen to this artist.

My concept for the Music Video is mainly to do with performance and green screen scenes which will be shot on Studio Locations. These will then be cut according to the lyrics so that they flow in according to Goodwin’s view that lyrics and visuals are made to relate to one another.

The riff notes are sung one note per person and as the number of people increases so will the divisions in the screen. The screens will be limited to the person’s head in a close up. These will then switch to lyrics on-screen. The square with the artist’s face will be zoomed into until the artist a pull the screen towards them. When the words ‘strip me’ are said the artist could start undressing to reveal a variety of different costumes underneath with footage sped up. The second verse will show the artist speaking into a micro/megaphone which they chuck to the side and do a performance without.

I will use young people aged 17-18 years of age to communicate and create a relationship with the main target audience.

In order to prove this plan foolproof I would need to take a number of steps/precautions to try and avoid this. Firstly I will draw up a time-plan stating how long I intend to take on filming my Music Video and then how long I intend on taking to edit it. Next my chosen actors will need to sign a contract agreeing to meet at the times or locations specified on the time sheet if they do not comply they will be dropped from the project. Any costume/design ideas will be mind mapped originally by me and then feedback will be taken from those involved in the production of the music video to see if they agree or even if they have any ideas of their own. This will be important as it could potentially lead to good ideas and shows a sense of responsibility to the audience in that you are trying to produce a Music Video of as high quality as possible.

I would like to air my music video on the MTV music channels primarily and secondarily on KISS and Smash Hits as they are widely viewed around the world and have their own personal companies through which it could even distribute the song. For example MTV owns Rhaphsody and Lyricsmode.com; this is important as Rhaphsody is available on mobiles using Android, IOS and Blackberry OS therefore this could boost song sales. Lastly I would like to do a premier of the music video on YouTube which as a global platform and 3^rd most visited site will definitely spread awareness.