Outkast's Hey Ya: The song opens with an intro, providing the audience with a narrative and a context by which the song follows. it is told in Linear narrative making it easieer for the audience to establish where the Todorov's Equilibrium, Disequilibrium and New Equilibrium are found respectively.
The costume worn by the actors and the old-fashioned cameras used to record the 'live show' suggests it is set in the late 50s or early 60s a period where most of the artist performed live on television and became world-class legends e.g Elvis and The Beatles. Therefore this may be a connotation as to how the artist would like to be rememberedor sees themself as - a Legend. The artist is replicated 8 times in 8 different alter-egos thus conveying to his audience the different parts to his personality-he is cool, sweet, shy and sexy all at the same time.
The crowd is made up entirely of women and strongly follows the patriarchal views of society. Women are highly sexualised objects in this video with the phrase 'shake it' making refrence to the body nd the intertextual refrence to Beyonce suggesting they shake their own 'booties'.
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